About the Campaign
Valuing vaccination across the generations campaign has launched in Japan!
The Valuing Vaccines Across Generations - Japan campaign aims to use an intergenerational lens to promote vaccinations across the lifespan and to provide tools to encourage intergenerational conversations (within and outside family contexts) in Japan.
In February 2016, Generations United officially launched the Valuing Vaccinations Across Generations with support from Pfizer Inc. and in partnership with The Gerontological Society of America (GSA) and joined later by the American Academy of Pediatrics (AAP). Beginning in the United States, the campaign currently has expanded into Japan and Spain.
The characters are designed by Akane Shimizu for this campaign.